For recent college graduates, student loan debt is a significant concern. It can delay their ability to buy a house, negatively impact their credit score, and be an emotional strain. While many employers reimburse employees for tuition (on a tax-free basis up to certain limits), some are starting to help employees pay back student loans they obtained before they were hired. While paying towards student loans is not yet a tax-free benefit, it can attract millennials to your workforce.

https://www.debt.org/students/student-loan-repayment-benefit/